If you’re like me, you want each year to be an amazing year in your life and your business. Most of you probably made a commitment to step up your marketing this year. Maybe you’ve decided to stop dreaming about a marketing plan for your business and actually get out there and do something about it.

Many of you have been ignoring the impact social media marketing can have on your business. Maybe for some of you, it means some changes. The big change I’m challenging you to make this year is to step up your social media marketing by creating a social media content calendar.

Here are three reasons why creating a content calendar is important.

1. The calendar is helpful in planning and developing strategy.

“If you fail to plan, you plan to fail!” I believe that saying is true. Planning is essential to succeeding. The projects I work on in my business go so much better if I have thought them through from the beginning to the end. Planning and developing...

In July of 2022, I celebrated forty years of marriage to my soul mate and we took a trip to Hawaii. I have never looked back, and I have never regretted anything about those forty years. As I pondered this, I am amazed at our journey, growing together and growing individually. I’m amazed at our strong bond. I’m reminded of the commitment it takes to have a strong marriage and the commitment it takes to have a strong business.

A few thoughts about relationships:

First, there is this major attraction. It’s magnetic; it feels right. You can’t get enough of one another. It’s fun and exciting, and you can’t stop talking about it. We go into this commitment with our dreams, passions, emotions, and values. Just as we are attracted to that one special person, we are attracted to a career or a business that also appeals to our passions and dreams. Somehow this attraction catapults us into what we find important in life.

Then, during the dating and...

How do you add value to your audience on social media? I’m always asking that question. Really, it all has to do with the content you're sharing. These five essential tips will help you add value:

1. Share what you know. Don’t leave anything out. Don’t hold back. The more you share, the more you’re noticed. The best thing is, if you don’t hold back, you are probably sharing some things that will really help your audience.

2. Share great pictures. I hate blurry pictures. Everyone hates blurry pictures. Try to share great pictures. Better yet, share high-quality pictures with great content on them.

We live in a visual age. I’m sure if you share a great graphic, your audience will respond.

3. Share great resource links. While browsing the Internet if you see something that might benefit your audience, share it with them. It doesn’t always have to be your own content.

4. Share great videos. All I can say is, that videos are in. Are you doing...

Many people in business lose time daily while trolling and participating on the various social media platforms. Unfortunately, you can never get that time back. Getting more time in your day can be as simple as making some minor changes. We know there are only so many hours available, and adding more is just not possible. I think it’s important here to touch on the fact that we don’t want to waste any time while we are working on our social media marketing.

These three practices help me get more accomplished in the time I have available, and they help me spend my time wisely, especially when on different social media platforms.

1. Avoid unnecessary interruptions on social media. How many times have you been immersed in a project or savvy post on Facebook only to get interrupted by a notification or an instant message? Then when you finally get back to what you were doing, you totally forget where you were. The best way to handle this is not to be interrupted at all....

In business, it is so important to know why you do what you do. I think knowing the reason you do something is half the battle of succeeding in business. The same is true with social media—you should know why!

If you are not very clear on the “why” behind your actions, you have a good chance of failing. Being clear about why you are in business and having a compelling story can be a foundation for your success. For me, it keeps me moving forward.

My “why” is pretty simple. I do my “Biz Gone Social” to help entrepreneurs and small business owners succeed in their businesses by utilizing social media for their marketing. Nothing makes me feel better and more fulfilled than to be able to help someone else succeed. For me, it’s about helping someone who is struggling to find the solutions for improvement and growth. 

Not only can I help others succeed, but I also get personal benefits in addition to professional fulfillment. I make...

Back in the day, while my son was using our car he got a flat tire. He did not know what to do so he kept on driving. In doing this he ruined the tire. Then he finally called us. So my husband went to save the day. However, the nuts were on so tight that none of the tools in his van could get them off. So he came home.  

Then he went back with me because my sons were out to try to get on the spare again and he could not get the tire off. Now my confession here is I have never changed a tire before so I’m just watching this whole process. After watching him wrestle with this tire, I would never want to change a tire. Plus kneeling down on gravel didn’t look very exciting. Plus I started thinking what if I have to change a tire in a dress? Oh man, I’m shit out of luck! No doubt about it I’m starting to appreciate my husband even more.  Now I want you to know that my husband has had the privilege of changing many tires and this one was no...

Even today, many small business owners are scared of marketing their companies with social media. They continued doing what they had always been doing and getting the same results. Does that sound like you and your business?

As I’ve talked with different owners over the years, I’ve come up against the same old comments about social media. I believe most of the objections about social media are based on fears of moving into the realm of the unknown. Do you have a fear of social media marketing?

Let’s talk about some of the recurring objections that keep you from utilizing some of the best marketing tools on the planet.

Objection # 1 – I don’t understand how social media can help me.

There are a lot of things in life we don’t understand, but that is not a reason to avoid them. Think about all the things we do now that we really don’t understand. We use our cell phones, but when we first got them, we had no clue; we had to learn. Now they are...

There always has been a lot of buzz around social media marketing. I am using it in my business. And it works. It works for me because I enjoy connecting with people on a personal and business level. Plus, I love to have access to thousands of people I otherwise wouldn’t have a chance to connect with.

It’s exciting to interact with new people and create new relationships every day. It’s fun reconnecting with old friends. And I love the plethora of information flashing in front of me.

Here is my big “wow”:

When I was younger, I was impressed by the opening narration of Superman. It stated he was faster than a speeding bullet, more powerful than a locomotive, and able to leap tall buildings in a single bound. I was wowed by this and wanted to see all the amazing stuff Superman did. Superman was cool. We all wanted to be Superman —yes even girls like me. I used to put a towel around my neck and fly through my house until my parents decided they had...

Hey there! I've got 5 quick tips to help you step up your video game and market your business like a pro. Sound good? Let's dive in!

1. Clear that background clutter: Nobody wants to be distracted by a messy, unkempt background in your video. Keep it clean and focused on you and your message. 

2. Shed some light on the situation: Don't leave your viewers in the dark (literally!). Good lighting is key to making your videos shine. Natural light is awesome, so try shooting in the morning around 10 a.m. or in the afternoon around 4 p.m. And if you're using artificial light, steer clear of anything that casts weird shadows or distorts your lovely face.

3. Can you hear me now? Clear audio is a must. Don't be afraid to invest in an external microphone to ensure crisp sound. After all, if people can't hear you, they won't stick around to watch your awesome video content. Be aware of barking dogs, LOL that would be totally distracting. 

4. Bring your A-game online: Your video presence...

In this digital age, creating original content can be time-consuming and resource-intensive. However, there is a simple solution to exponentially increase your content reach without reinventing the wheel - repurposing existing content. Repurposing allows you to breathe new life into your work, reach a wider audience, and maximize your content marketing efforts. Today, we'll explore the benefits of repurposing content and share some effective strategies to get you started.

What is Content Repurposing?

Content repurposing involves taking existing content, such as blog posts, videos, podcasts, or webinars, and adapting it to create new forms of content for different channels or mediums. It's not about duplicating content but rather transforming it to suit different formats, platforms, and target audiences. By leveraging content you have already created, you can save time, resources, and effort while still delivering value to your audience.

Benefits of Repurposing

Reach a wider...