Social Media is the Superman of Small Business Marketing

There always has been a lot of buzz around social media marketing. I am using it in my business. And it works. It works for me because I enjoy connecting with people on a personal and business level. Plus, I love to have access to thousands of people I otherwise wouldn’t have a chance to connect with.

It’s exciting to interact with new people and create new relationships every day. It’s fun reconnecting with old friends. And I love the plethora of information flashing in front of me.

Here is my big “wow”:

When I was younger, I was impressed by the opening narration of Superman. It stated he was faster than a speeding bullet, more powerful than a locomotive, and able to leap tall buildings in a single bound. I was wowed by this and wanted to see all the amazing stuff Superman did. Superman was cool. We all wanted to be Superman —yes even girls like me. I used to put a towel around my neck and fly through my house until my parents decided they had...

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5 Simple Steps to Kick Up Your Video Marketing

Hey there! I've got 5 quick tips to help you step up your video game and market your business like a pro. Sound good? Let's dive in!

  1. Clear that background clutter: Nobody wants to be distracted by a messy, unkempt background in your video. Keep it clean and focused on you and your message. 

  2. Shed some light on the situation: Don't leave your viewers in the dark (literally!). Good lighting is key to making your videos shine. Natural light is awesome, so try shooting in the morning around 10 a.m. or in the afternoon around 4 p.m. And if you're using artificial light, steer clear of anything that casts weird shadows or distorts your lovely face.

  3. Can you hear me now? Clear audio is a must. Don't be afraid to invest in an external microphone to ensure crisp sound. After all, if people can't hear you, they won't stick around to watch your awesome video content. Be aware of barking dogs, LOL that would be totally distracting. 

  4. Bring your A-game online: Your video presence...

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