The “Why” In Social Media

In business, it is so important to know why you do what you do. I think knowing the reason you do something is half the battle of succeeding in business. The same is true with social media—you should know why!

If you are not very clear on the “why” behind your actions, you have a good chance of failing. Being clear about why you are in business and having a compelling story can be a foundation for your success. For me, it keeps me moving forward.

My “why” is pretty simple. I do my “Biz Gone Social” to help entrepreneurs and small business owners succeed in their businesses by utilizing social media for their marketing. Nothing makes me feel better and more fulfilled than to be able to help someone else succeed. For me, it’s about helping someone who is struggling to find the solutions for improvement and growth. 

Not only can I help others succeed, but I also get personal benefits in addition to professional fulfillment. I make money by doing what I enjoy most...helping others. Working from home, my hours are flexible. Most importantly, since I can work from home, I get to spend valuable time with my family.

Lately, the most burning question I receive from other business owners has been: Will Social Media Really Help Me In My Business? My answer back is a resounding yes. But here is the question I ask my clients: Why? Then we talk about why we choose one platform over another, where we can be most effective, and why. The bottom line is, we need to know the reason we do anything.

What is your why? If you haven’t figured it out, here are three questions to ask that might help you.

1. What is the number one reason you do what you do?

2. Are you passionate about what you do?

3. Is what you do for business an extension of your passions in life?

If you are using social media for your business, you also need to know your why. Here are more questions that might help.

1. Why are you using Social Media?

2. What are you hoping to accomplish?                                                       

3. What kind of content will you post?                                                         

4. Why will you post it?

5. How often will you post?

6. What time(s) of the day?

And there are so many more questions!

Give these questions some thought, and write your answers below.