Social Media is the Superman of Small Business Marketing

There always has been a lot of buzz around social media marketing. I am using it in my business. And it works. It works for me because I enjoy connecting with people on a personal and business level. Plus, I love to have access to thousands of people I otherwise wouldn’t have a chance to connect with.

It’s exciting to interact with new people and create new relationships every day. It’s fun reconnecting with old friends. And I love the plethora of information flashing in front of me.

Here is my big “wow”:

When I was younger, I was impressed by the opening narration of Superman. It stated he was faster than a speeding bullet, more powerful than a locomotive, and able to leap tall buildings in a single bound. I was wowed by this and wanted to see all the amazing stuff Superman did. Superman was cool. We all wanted to be Superman —yes even girls like me. I used to put a towel around my neck and fly through my house until my parents decided they had enough of my imagination.

Now I’m fascinated and impressed by social media.

It’s true. Social media has that same power. It’s not a superhero, but it’s a super-communicator and super-connector. So, in a sense, the tie-in here is easy.

• Social media is faster than a speeding bullet—almost before the trigger is even pulled, the written word and latest video are all over the Internet.
  
• Social media is more powerful than a locomotive—amazingly, the words and visuals on the various social platforms have the power to transform and bring you into a new world.
  
• Social media is able to leap tall buildings in a single bound—clicking
  “share” enables you to reach greater heights than you ever have seen before.

Have you tried it yet? Are you using it in your business?

I have found a lot of small business owners are resistant to using it because of three reasons:

1. They don’t understand it and what it can do.
2. They think it’s all nonsense.
3. They don’t have the time.

If you are using any of these reasons, think again. Social media is the Superman of marketing in our world today. Don’t be left behind!