A Special Holiday Message!!

christmas new year Dec 23, 2020
 

Merry Christmas and a Happy New Year to you!

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Linkedin Lurkers Exist!

 

Linkedin lurkers exist so how can you reach them?

You already have.  How can you get them to comment?

Heres a couple ways:

  1. Ask some questions
  2. Post articles and use 2 to 3 hashtags.
  3. Use some emojis every once in a while.

Comments are important Why?

 LinkedIn’s algorithm some how sees a posts performance in what I call the magic hour.  If your post receives no comments, reactions or shares in the first 60 minutes, they will likely replace your post with a better performing post in the feed everytime.

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The "S" word on Linkedin

 

What is the "S" word on LInkedin?  S stands for Spam.  Don't be that person that spam others.  This morning I got a connection request from someone who wanted to connect with me.  And their note said "I will do Facebook marketing, fix ad account issues and run conversion ad. If you want to hire a freelancer then feel free to knock me at". Obviously this person did not even look to see what I do for living.  This is just one example of what not to do.

Please get to know someone before you invite them to buy something.

 

 

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The Art of Creating a Relationship on Linkedin.

 

Be genuine and authentic when creation relationship.  Today's video is about what not to do when creating relationships on linked and what to do.

Don't be that person that sells right way after you connect. 

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Distracted on Linkedin?

 

So many things get us distracted in life, we don't need to be distracted on Linkedin.  

I know when you first go Linkedin it can be overwhelming at first.  But I want to encourage you to not try to everything.  Just do one thing.  Maybe it's connecting with someone.  Maybe it's posting something.  What ever you have to do make sure you have a strategy behind it.  

I also encourage you in this video to help me help you by filling out a short survey.  

Please click the link below. 

https://www.surveymonkey.com/r/LinkedGrow

Thanks in Advance!  

 

 

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Creating More Exposure on Linkedin.

Uncategorized Nov 05, 2020
 

How do you  create more exposure on Linkedin?

Every time you publish a post or article on LinkedIn are they showing up on the feed?  Are the people seeing the posts? The algorithm on Linkedin determines whether the content shows up in the feed and how far of the audience it reaches.

In the video above I share posting styles in the order of getting the highest views: (at least this is the truth today)

1. Text only posts:  You can have up to 1300 characters in a personal post

2. Text & image:  Add an image if it really adds to the value to your post

3.  Video post:  Please keep it under a minute and only talk about one topic. Don't bore people!

4. Text with a link:  LinkedIn as with other social sites wants to keep you on their site as long as possible so they give less favor to outbound links. So use this style as a last resort!

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Are you repurposing your content?

 

People ask me all the time how do you put out so much content.  So much of my content is fresh but some I repurpose. So I wanted to share with you three ways I repurpose content.

1. Reuse old images as backgrounds.  You can use them to put your quotes on. By the way people love quotes.  Just make them relevant to your audience.

2. Turn your blog posts into social media posts.  When I started out I used to write a blog post every week. So I would use that copy for many micro posts on my various social media platforms.

3. Look at  your social media posts from 2-3 years and see what posts did well and reuse them. Analytic will tell you which posts performed the best.

Well I hope this helps.  If you need help with this concept email me at [email protected]

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Do you think you are doing it all wrong?

 

Have you ever heard the phrase: “There is more that one way to skin a cat.”?

I always took that to mean there are many ways to achieve a goal.  If I bring that to what I do everyday for a living, I would say there are multiple ways to do Social Media Marketing.

For years now I have had many experts tell me that you have to do Social Media this way or that way.  But what I learned is that you have to do marketing on Social Media the way it makes sense to you.

Yes, there are certain unspoken rules. 

Yes, there are things that can hinder your progress.

Yes there are actions you should take every day.

But all this to say it should not bring you to point ever where you think you are doing it wrong.

So here’s some things I want to share with you today.

It’s okay if you miss a day on Social Media.  You will not die, and either will your audience.  The will be sad that they didn’t hear from you but honestly it’s not the...

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Linkedin Profile Tips

 

Did you know that LinkedIn is the largest online network for working professionals. That is why creating and maintaining a profile is extremely beneficial to you as a business owner.

1. Have a professional photo.  Stay away from selfies.  Keep your picture current. 

2. Have a compelling, client attractive summary.  Don't be boring.

3. Have an eye catching headline. Make sure when people come to your profile you catch their attention immediately.

4. Have your contact information.  It's always good to give some another way to get a hold of you.  

5. Get current recommendations. Believe it or not you don't know how many times someone has told me that they read my recommendations.  Please always ask for one.  Ask those you are currently working with.  Ask those who worked with you before. 

Do these things to keep current.

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Should You Schedule Your Posts on Social Media?

 

I get asked the question, “Should I schedule my posts on Social Media” all the time.

I always say, “Yes”. 

Here are 3 reasons why I think so.

1. It saves time!

When scheduling content in advance it frees up your time.  Also you are not always logging into all the social media platforms to load the posts.  Also it spares you from wasting time looking at posts that are trying to get our attention.

2. You can reach your audience at peak times. 

Scheduling at peak times give you the freedom of posting when your not available. Example one of my peak times is a 11pm ET.  I’m simply unable to post at 11pm every night manually.  Scheduling at peak times assures you that you will be there when your audience is.

3. It helps with brand consistency.

No doubt if you are posting on all the platforms with daily consistency your brand will get noticed. 

So what tools should you use for scheduling.  I recommend Later.  I...

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