In this digital age, creating original content can be time-consuming and resource-intensive. However, there is a simple solution to exponentially increase your content reach without reinventing the wheel - repurposing existing content. Repurposing allows you to breathe new life into your work, reach a wider audience, and maximize your content marketing efforts. Today, we'll explore the benefits of repurposing content and share some effective strategies to get you started.

What is Content Repurposing?

Content repurposing involves taking existing content, such as blog posts, videos, podcasts, or webinars, and adapting it to create new forms of content for different channels or mediums. It's not about duplicating content but rather transforming it to suit different formats, platforms, and target audiences. By leveraging content you have already created, you can save time, resources, and effort while still delivering value to your audience.

Benefits of Repurposing

Reach a wider audienc...

People ask me all the time how do you put out so much content.  So much of my content is fresh but some I repurpose. So I wanted to share with you three ways I repurpose content.

1. Reuse old images as backgrounds.  You can use them to put your quotes on. By the way people love quotes.  Just make them relevant to your audience.

2. Turn your blog posts into social media posts.  When I started out I used to write a blog post every week. So I would use that copy for many micro posts on my various social media platforms.

3. Look at  your social media posts from 2-3 years and see what posts did well and reuse them. Analytic will tell you which posts performed the best.

Well I hope this helps.  If you need help with this concept email me at [email protected]

1.  Look through your customers eyes or potential customer eyes.  What would add to them right now.

A.  What would benefit them

B.  What problem does it solve

Key nugget: Focus on Benefits not Features

Make one little shift of creating content that provides what they need.

2. Be consistent in making sure you speaking to the needs of our customers.

Solicit feedback.  (Listening = Social Listening)

3. Give some valuable resources away.

Whether it’s a free guide, a printable PDF, or a company branded calendar, free resources are a great way to create added value and showcase your brand’s ability to offer ‘a little something extra’ to customers.

Free resources can also serve as useful tools to help grow a small business’s brand awareness and expose your target market to various products and services.

Over and over again people are always asking me about content marketing on Social Media.  I always say content is KING!  As a Vlogger I am always creating content.  And I keep these important points in mind.   Your content should be valuable, relevant and consistent.

Valuable – The people who read or watch your content must get something out of it. They should come away feeling like they’ve learned something that coincides with their lives and values.

Relevant – Your content must address their wants, needs, and interests. Be an expert that they can come to for answers. Show your audience that you get them or know what is important to them.

Consistent – I say this all the time with social media marketing, be consistent. Effective content, delivered over a period of time, makes you instantly noticed. The feel, and writing style – and of course the meat of your writing  – should speak with the same voice that helps your audience get to know, like and trust you.