There always has been a lot of buzz around social media marketing. I am using it in my business. And it works. It works for me because I enjoy connecting with people on a personal and business level. Plus, I love to have access to thousands of people I otherwise wouldn’t have a chance to connect with.

It’s exciting to interact with new people and create new relationships every day. It’s fun reconnecting with old friends. And I love the plethora of information flashing in front of me.

Here is my big “wow”:

When I was younger, I was impressed by the opening narration of Superman. It stated he was faster than a speeding bullet, more powerful than a locomotive, and able to leap tall buildings in a single bound. I was wowed by this and wanted to see all the amazing stuff Superman did. Superman was cool. We all wanted to be Superman —yes even girls like me. I used to put a towel around my neck and fly through my house until my parents decided they had...

Hey there! I've got 5 quick tips to help you step up your video game and market your business like a pro. Sound good? Let's dive in!

1. Clear that background clutter: Nobody wants to be distracted by a messy, unkempt background in your video. Keep it clean and focused on you and your message. 

2. Shed some light on the situation: Don't leave your viewers in the dark (literally!). Good lighting is key to making your videos shine. Natural light is awesome, so try shooting in the morning around 10 a.m. or in the afternoon around 4 p.m. And if you're using artificial light, steer clear of anything that casts weird shadows or distorts your lovely face.

3. Can you hear me now? Clear audio is a must. Don't be afraid to invest in an external microphone to ensure crisp sound. After all, if people can't hear you, they won't stick around to watch your awesome video content. Be aware of barking dogs, LOL that would be totally distracting. 

4. Bring your A-game online: Your video presence...

In this digital age, creating original content can be time-consuming and resource-intensive. However, there is a simple solution to exponentially increase your content reach without reinventing the wheel - repurposing existing content. Repurposing allows you to breathe new life into your work, reach a wider audience, and maximize your content marketing efforts. Today, we'll explore the benefits of repurposing content and share some effective strategies to get you started.

What is Content Repurposing?

Content repurposing involves taking existing content, such as blog posts, videos, podcasts, or webinars, and adapting it to create new forms of content for different channels or mediums. It's not about duplicating content but rather transforming it to suit different formats, platforms, and target audiences. By leveraging content you have already created, you can save time, resources, and effort while still delivering value to your audience.

Benefits of Repurposing

Reach a wider...

People ask me all the time how do you put out so much content.  So much of my content is fresh but some I repurpose. So I wanted to share with you three ways I repurpose content.

1. Reuse old images as backgrounds.  You can use them to put your quotes on. By the way people love quotes.  Just make them relevant to your audience.

2. Turn your blog posts into social media posts.  When I started out I used to write a blog post every week. So I would use that copy for many micro posts on my various social media platforms.

3. Look at  your social media posts from 2-3 years and see what posts did well and reuse them. Analytic will tell you which posts performed the best.

Well I hope this helps.  If you need help with this concept email me at [email protected]

Over and over again people are always asking me about content marketing on Social Media.  I always say content is KING!  As a Vlogger I am always creating content.  And I keep these important points in mind.   Your content should be valuable, relevant and consistent.

Valuable – The people who read or watch your content must get something out of it. They should come away feeling like they’ve learned something that coincides with their lives and values.

Relevant – Your content must address their wants, needs, and interests. Be an expert that they can come to for answers. Show your audience that you get them or know what is important to them.

Consistent – I say this all the time with social media marketing, be consistent. Effective content, delivered over a period of time, makes you instantly noticed. The feel, and writing style – and of course the meat of your writing  – should speak with the same voice that helps...