What not to do on Instagram.

Uncategorized Jun 11, 2020
 

When people ask me to look at their instagram account I often run across these 3 mistakes.

1.  Make sure your profile is public, not private.  No one will see your posts or anything if it's private.

2. Don’t use google search to find your images. Create your own!  You can use an app you can get on your phone called Word Swag.  You can use Canva or PicMonkey.  You also can get Pixabay too, which gives access to free photos.  

3. Don’t overuse hashtags.  Switch them up! Make them relevant enough that your audience is searching for them. Make them make sense! 

I hope this helps with making sure your doing the easy things right!

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Stop Playing Small On Linkedin

 

1.  Write a note.  Make it personal.

2. Nurture your connections.  Reach out and learn about them.

3. Don't sell.  If you just meet someone don't sell them right away.

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Maximizing Your Impact With Video.

 

How do you maximize our impact with video?

1. You need to optimize. Upload your video either on unlisted or private. So you can make sure you have keywords in your title and description.

2. Don't forget to share across platforms.  This means putting your video on FB, IGTV and Linkedin and your blog.  And I'm sure there are other platform that you can spread your great video.

3. Don't overlook the customized thumbnail.  It will scream your branding.  

I hope these short tips help and drop me a line if you need some help. 

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FB Groups Rock!

Uncategorized May 21, 2020
 

I wanted to share a few things about FB Groups!

1. Facebook group is a page meant for users with common interests, where they can share information or their knowledge. 

2. Any person can create a group about any topic, cause or event.

3. There are many different types of groups: videogames, friendship, traveling, marketing, job related or any other personalized group, etc.

4. There are two privacy settings now for FB Groups: Public & Private.

5. What are Groups for:

  1. Share information and keep in touch with other members of the group
  2. Generate content or see content published by other members
  3. Communicate with other members through the internal chat

*** Extra Tidbit:  FB Groups rules about joining groups.  You can join up to 6000.  And all I have to say about that is why would anyone do that LOL

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Visual Content Rules!

 

Here are some rules for visual content that we sometimes overlook

1.  Colors - Less than more - Too many colors is distracting and takes away from the content that you are posting

2. Motion is important - Make sure when doing videos you don't look like a stiff robot.

3. Time - Less than More - No one will watch a long video so make it short and sweet.

4.  Quality over and Quantity.  This should be the number one rule.  Don't post garbage.  

Hope this helps

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Email Marketing Why!

 

Why should we do email marketing?

1.  It enhances your social media marketing.  After all you just don't want to be online in few places without incorporating an email marketing strategy.  

2. It increases traffic to your website.  If you have an email marketing campaign you can send them to your website.

3. It build credibility and your brand.  The more you are seen the more your brand gets noticed.  The more you get noticed the more credibility you gain.

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Networking online!

 

Now that we are all networking online, I wanted to give you this little tip.  The best place to be when online networking is in communities such as groups.  But you must be actively involved.  So please don't just go to the sites but be involved.  Find a community with your target market and join in on the fun.  I hope you enjoy the video and please join my online community on Facebook.  

To do that friend me at Lorraine Eckert Duncan

And my private community is https://www.facebook.com/groups/SocialMediaMarketingTribe/

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Linkedin Recommendations!

 

Have you asked for one lately?

Don't neglect this part of your Linkedin profile.  People do look at them. And it shows that you are real person conducting real business.  

 

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Adding Value On Social Media

content social media value Apr 16, 2020
 

1.  Look through your customers eyes or potential customer eyes.  What would add to them right now.

A.  What would benefit them

B.  What problem does it solve

Key nugget: Focus on Benefits not Features

Make one little shift of creating content that provides what they need.

2. Be consistent in making sure you speaking to the needs of our customers.

Solicit feedback.  (Listening = Social Listening)

3. Give some valuable resources away.

Whether it’s a free guide, a printable PDF, or a company branded calendar, free resources are a great way to create added value and showcase your brand’s ability to offer ‘a little something extra’ to customers.

Free resources can also serve as useful tools to help grow a small business’s brand awareness and expose your target market to various products and services.

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Zoomers & FBLivers Tips

Uncategorized Apr 10, 2020
 

Just some quick tips for when you are doing those virtual calls.

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