1.  Look through your customers eyes or potential customer eyes.  What would add to them right now.

A.  What would benefit them

B.  What problem does it solve

Key nugget: Focus on Benefits not Features

Make one little shift of creating content that provides what they need.

2. Be consistent in making sure you speaking to the needs of our customers.

Solicit feedback.  (Listening = Social Listening)

3. Give some valuable resources away.

Whether it’s a free guide, a printable PDF, or a company branded calendar, free resources are a great way to create added value and showcase your brand’s ability to offer ‘a little something extra’ to customers.

Free resources can also serve as useful tools to help grow a small business’s brand awareness and expose your target market to various products and services.