Post Content that is Successful

When I browse through the different posts on Facebook, Twitter, and Instagram, I sometimes wonder if there was any thought at all put into some of the messages. My strategy for posting relies on four pillars: fun, relevance, emotion, and honesty.

Here are a few of my thoughts on how you can create great social media content that engages by sticking to these four tenets. These are the questions I ask myself before I post anything.

1. Is it fun? 
 If you are just doing it because you think you have to, then you may as well not do it at all. I have a blast posting, sharing, and connecting with others. There is an excitement about it. I advise you to keep the excitement going. Don’t post out of obligation but post out of the joy of connecting and giving to others. Make your audience laugh. Laughter sometimes is the best medicine! Sometimes having a sense of humor goes a long way!

2. Is it relevant? 
 Here is where it gets trickier. Post content that drives your ideal audience to want more. This way, they will come back. Make your content about them and the problems and pains they need to solve. This is where knowing what your audience wants is so important. You want to provide content that will help them, make them think, and hopefully cause a reaction. Always strive to cause a reaction. Remember it’s about them, not you!

3. Is it emotional? 
 Are you pushing those emotional buttons? Are you sharing some of your real feelings? When you write about what you are truly passionate about, people will engage. Sometimes I write about what breaks my heart. Sometimes I write about what makes me happy. Hitting the emotional side of your audience will cause them to engage more. Plus, in the long run, it will gain you clients.

4. Is it honest? Honesty is the best policy. Be true. Share your heart! There is nothing like making a true connection. Show that you’ve been in their situations. Walk that extra mile in their shoes. Take a stand on something you believe in. Post your heart! Connect with your heart!

I always want to connect with honesty. Sharing who and what I am is important to me.

I believe if you abide by these four principles, you will get more engagement on your posts.