Going Deeper With Social Media

Social media is everywhere. If you’re like me, you know you have to be engaging on it. I confess, I’m not always on it, and I do social media marketing and management for a living. Crazy, huh? It can feel like there is so much content out there, there’s nothing new to be said. And I want my content to be engaging and relevant and new. So I’m on a mission. My mission is to go deeper on my blog, with social media, and in my life.

So how in the world am I going to do that in a culture on information overload? I feel like an information junkie. Do you ever feel that way? I’m sure we all have at one point or another. Start by engaging. I’m going to ask you a couple point blank questions: Are you engaging with your list and your various connections on social media? What are you doing to engage them? Here are three steps for engaging.

1. Talk to them, not at them!

I’m learning this over and over again—when I talk to people by adding a human element, I get a response. No one likes to be talked at. Here’s an example of what not to do (and I’ve been guilty of this one). Writing “Read My Blog Post!” or “Attend my webinar!”! It is essential to provide a safe place to nurture a two-way conversation.

2. Provide valuable content and encourage your audience to give feedback.

One of my favorite things to do is my video social media tip, and I always ask things like, “Does this work for you?” or “What are your thoughts on this?” This really starts the conversation rolling.

3. Look for ways to always start a conversation by focusing on your readers and their needs. I love to ask questions to find out what my audience needs.

I love to find out what they are doing in their business. For example, I once posted a challenge on a Friday video tip. I discussed a strategy and I asked them to implement it and then to tell me how it went on Monday. That exercise garnered a great response. The biggest thing for engaging more is to create relationships with the people you come in contact with, whether online or in person. What do you do to engage more on social media?