What are you waiting for? It is well past time that you included a video in your social media marketing strategy. We live in an ADD world with less and less patience. Video is the best way to get your message across quickly and easily.

I know what you're thinking: "I don't have time to make a video." Or, "I don't have enough equipment." Or even, "I just can't seem to get myself together enough to do this."

And I get it—I'm the same way! But here's my advice to you: Just do it.

Make a calendar, plan out your content and post dates, and then just do it. If you have questions about how to do that, reach out to me and I'll help you out.

In conclusion, it's far too easy to come up with reasons not to do a video than to take the plunge. The time really isn't that much more than sending an email or using your phone for a voice connection. The equipment is pretty much available to everyone today. And most of all when we look at the potential benefits of making a video over sending an...

I want to encourage everyone this week to stop playing small on Linkedin.

If you're like me, you probably spend a lot of time on LinkedIn. After all, it's one of the most popular professional networking sites on the Web.

But have you ever stopped to think about what you're doing with your time on LinkedIn?

While there's nothing wrong with simply browsing other people's profiles or posting updates about your own accomplishments, I want to encourage everyone this week to stop playing small on Linkedin.

I know it's easy to get caught up in the daily grind and feel like there's no time for anything but work, family, and sleep. But if there's one thing I've learned from my years of experience, it's that every minute is an opportunity to make a difference. And you can make an impact with just a few simple clicks!

I challenge you to take 10 minutes this week and connect with someone new—whether it's someone in your industry or outside of it. Your goal is simply to connect with them...

LinkedIn is a great way to connect with other professionals in your field, but it can be difficult to know when it's appropriate to reach out.

So what is the "S" word on LinkedIn? S stands for spam. Spamming others on LinkedIn is never okay, and if you're doing it, you need to stop immediately.

Just this morning I got a connection request from someone who wanted to connect with me. And their note said "I will do Facebook marketing, fix ad account issues and run conversion ad. If you want to hire a freelancer then feel free to knock me at". Obviously, this person did not even look to see what I do for a living—they just saw that I'm in the same industry as them and sent out an invite without even reading my profile! This is just one example of what not to do.

If you want your connections on LinkedIn to be meaningful, get to know each other first! Don't just randomly send out invites without knowing anything about their background or interests; take the time to get to know them...

If you're a social media marketer or SEO, you know that LinkedIn is one of the most important networks to work with. It's generally not thought of as the go-to network for driving traffic and ranking on Google, but this shouldn't be the case. Many people are still getting their feet wet when it comes to using LinkedIn for posting content, but it shouldn't be this way.

LinkedIn has some key benefits that make it a great place to post content:

1. It has a built-in audience. LinkedIn is the world's largest professional network, with over 400 million members in over 200 countries and territories. That means that your content will be seen by people who are actively looking for the information you're providing!
2. It's easy to measure success. Every post on LinkedIn can be tracked with a variety of metrics—from a number of likes, comments, and shares to how many times it was viewed and for how long. This makes it easy for you to see what kinds of posts are performing well and which ones...