“Brands on Instagram have a 4.21% engagement rate.  That’s 10x higher than Facebook and 84x higher than Twitter.”  Forrester

What’s important to know about engagement!  You can’t be effective on instagram without engagement.

1. You should know what times to post.  I recommend looking at your instagram insights. I also recommend posting 1 to 2 times a day.  I personally like the times 9am -10am or 2pm - 5pm.  Be consistent and creative with your posts.
2. Don’t preach at your followers but tell a story.  Stories can be told in many ways I suggest that you post branded photos and 60 second videos.