Choosing the right social media influencer can be a daunting task, so we've put together a list of 5 ways to help you narrow down your search.

1. Look for an influencer who has already worked with brands similar to yours: This way, you know that they are familiar with your industry and will have some insight into what works best for your brand.
2. Look for an influencer who knows how to engage with their audience: The goal is not just to get people to follow or like the post—it's also about getting people to respond and engage with it!
3. Look for an influencer who has been active on social media recently: If they haven't posted anything in awhile, they might not be active enough to keep up on current trends, which could be detrimental when it comes time for them to create content for you!
4. Look at their engagement rate: A high engagement rate is always a good sign that someone is doing their job well! It shows that people are interested in what they're saying and sharing it with their...

Last week, I wrote about how to be an influencer, this week I want to share why. Imagine being paid to talk about things you're passionate about. Or having people listen to your opinions and trust you because of your expertise. These are just some of the benefits of becoming an influencer, a term that refers to someone who has built their personal brand through social media and earned a following.

Let's take a look at how you can use your followers for good by sharing information with them that's valuable or entertaining, as well as how earning money from influencer marketing campaigns can help you reach your financial goals faster.

Be the voice of your audience.

One of the best ways to build an audience is by being the voice of your audience. The better you understand what they want, what they need, and how they feel about certain topics or products; the better equipped you'll be to provide content that speaks directly to them.

In order for this strategy to work effectively, thoug...