Are you looking for the right influencer for your business?

Choosing the right social media influencer can be a daunting task, so we've put together a list of 5 ways to help you narrow down your search.

1. Look for an influencer who has already worked with brands similar to yours: This way, you know that they are familiar with your industry and will have some insight into what works best for your brand.
2. Look for an influencer who knows how to engage with their audience: The goal is not just to get people to follow or like the post—it's also about getting people to respond and engage with it!
3. Look for an influencer who has been active on social media recently: If they haven't posted anything in awhile, they might not be active enough to keep up on current trends, which could be detrimental when it comes time for them to create content for you!
4. Look at their engagement rate: A high engagement rate is always a good sign that someone is doing their job well! It shows that people are interested in what they're saying and sharing it with their friends—which means more new potential customers for you!
5. Check out their social media profiles: Make sure the person has a large following on the platform you want to use, and that they're engaging with their followers. If they have an Instagram account and they post one picture a week, that's not going to be as effective as someone who posts five times a day.

Choosing the right influencer is essential to your social media strategy. Influencers have already established a loyal following, and thanks to their unique content, you will be able to reach an equally loyal following that's interested in the influencer's niche. Research has shown that an influencer's content is shared across social media platforms at an average of two times per week, and more often than not it is shared by the influencer themselves. This indicates to us that influencers make it a point to share their content across all their social media accounts actively. 

If you have anything to add to this list share your thoughts below.