The 4 Benefits of Email Marketing!

Many people ask me why it is so important to do email marketing. I always tell them that social media and email marketing go hand in hand together.  I also tell them about these 4 benefits of email marketing.

1. It’s Cost Effective.   Email marketing is the perfect digital marketing tactic for businesses working with small budgets because its relatively inexpensive to start and maintain email marketing campaigns. 

2. You can automate the email marketing process very easily.  There are many digital marketing processes that just can’t be automated. (At least, not successfully.) Email marketing is great automate. Automating your emails helps improve the relevancy and timeliness of what you are sending out. You can use triggers and different pathways to automatically send messages to consumers after they take a specific action.

3. It’s so simple. 

Email is so popular because it’s easy to use. Most email software platforms are so easy to use and they provide templates that anyone can drag and drop or create.

4.  It’s easy to measure results. 

These are some of the metrics I use to measure the success of my  efforts and what you can use to measure your efforts: Open Rate, Click Rate, Unsubscribe Rate.

All in all, email marketing is the best for you buck!

If you would like to dive in deep with growing your business through email marketing, click the link to sign up for Biz Gone Socials free webinar. http://bit.ly/emailmarketingnutshell