Tips for writing great social media posts

You know that feeling when you're writing a post on social media, and it's just not coming out quite right? You've got the perfect idea in your head, but as soon as you start typing it out, it feels clunky and awkward.

It can be frustrating, but there are some simple steps you can take to make sure your posts are well-written and engaging. And it also means giving those posts a fighting chance at success by making sure they're free of typos and other mistakes. Here are some tips for writing great social media posts:

Write in a conversational tone, like you're talking to a friend. It's easy to sound salesy or promotional when you're trying to sell something, but you won't have that problem if you write like you're just chatting with someone. Make sure your copy doesn't sound salesy or promotional. The best way to do this is by using a lot of emojis and GIFs in your post! They'll help your audience feel like they're talking to an actual person instead of just reading something impersonal that's been written by someone else. Plus, they're fun!

Make sure you're posting at the right time of day for your audience. If they're mostly going to be on Instagram at 2pm on Tuesday afternoon, maybe wait until then before posting something new unless it's urgent!

Trim the fat from your post. It's easy to get carried away when writing on social media—especially since so many people love reading long posts on Facebook and Twitter! But don't let yourself get carried away too much: cut out anything that isn't necessary for conveying your message effectively.

The best way to get more engagement is to simply carry on a conversation with your target audience. Social media posts with a conversational tone tend to get more comments and likes, so try writing in the same way that you'd have a face-to-face conversation. Also, don't use too many emojis or GIFs—this will just come across as click-bait (remember, there's a fine line between harmless fun and being spammy).

Not sure if your social media strategy sits well with your brand voice? Use our tips above, and your social media will never be the same again.