Social Media Management: What it Is and Why you need it

Do you know what Social Media Management is? Social media management is the process of keeping your social media accounts active and engaging. It usually involves writing posts, replying to questions or comments, scheduling posts to be made at certain times, and interacting with your followers.

Managing content and posting on social media is important because it helps you control how people perceive your brand. The way that your company interacts with customers on social media will affect their opinion of your company as a whole.  We must always remember that most people use social media as a resource for looking for new services or products and replying back can make or break whether they choose your company over another's.

If you have more than one social media account, you'll need someone to manage them all. If you don't want to hire someone, you can do it yourself 

A very good social media manager should be able to understand the tone and context of your brand and make sure that they're posting content that is relevant for your audience. They should also be able to engage with your customers on behalf of the company so that they feel heard and valued as individuals. This contributes to great customer service and makes the company look good. 

If you hired a social media manager what would want them to do for you?