How do you create more exposure on Linkedin?
In the video above I share posting styles in the order of getting the highest views: (at least this is the truth today)
1. Text only posts: You can have up to 1300 characters in a personal post
2. Text & image: Add an image if it really adds to the value to your post
3. Video post: Please keep it under a minute and only talk about one topic. Don't bore people!
4. Text with a link: LinkedIn as with other social sites wants to keep you on their site as long as possible so they give less favor to outbound links. So use this style as a last resort!