Don’t Let Social Media Sidetrack You

Many people in business lose time daily while trolling and participating on the various social media platforms. Unfortunately, you can never get that time back. Getting more time in your day can be as simple as making some minor changes. We know there are only so many hours available, and adding more is just not possible. I think it’s important here to touch on the fact that we don’t want to waste any time while we are working on our social media marketing.

These three practices help me get more accomplished in the time I have available, and they help me spend my time wisely, especially when on different social media platforms.

1. Avoid unnecessary interruptions on social media. How many times have you been immersed in a project or savvy post on Facebook only to get interrupted by a notification or an instant message? Then when you finally get back to what you were doing, you totally forget where you were. The best way to handle this is not to be interrupted at all....

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The “Why” In Social Media

In business, it is so important to know why you do what you do. I think knowing the reason you do something is half the battle of succeeding in business. The same is true with social media—you should know why!

If you are not very clear on the “why” behind your actions, you have a good chance of failing. Being clear about why you are in business and having a compelling story can be a foundation for your success. For me, it keeps me moving forward.

My “why” is pretty simple. I do my “Biz Gone Social” to help entrepreneurs and small business owners succeed in their businesses by utilizing social media for their marketing. Nothing makes me feel better and more fulfilled than to be able to help someone else succeed. For me, it’s about helping someone who is struggling to find the solutions for improvement and growth. 

Not only can I help others succeed, but I also get personal benefits in addition to professional fulfillment. I make...

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A Lesson in Social Media From A Flat Tire Moment

Back in the day, while my son was using our car he got a flat tire. He did not know what to do so he kept on driving. In doing this he ruined the tire. Then he finally called us. So my husband went to save the day. However, the nuts were on so tight that none of the tools in his van could get them off. So he came home.  

Then he went back with me because my sons were out to try to get on the spare again and he could not get the tire off. Now my confession here is I have never changed a tire before so I’m just watching this whole process. After watching him wrestle with this tire, I would never want to change a tire. Plus kneeling down on gravel didn’t look very exciting. Plus I started thinking what if I have to change a tire in a dress? Oh man, I’m shit out of luck! No doubt about it I’m starting to appreciate my husband even more.  Now I want you to know that my husband has had the privilege of changing many tires and this one was no...

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What’s Keeping Your Business from Using Social Media

Even today, many small business owners are scared of marketing their companies with social media. They continued doing what they had always been doing and getting the same results. Does that sound like you and your business?

As I’ve talked with different owners over the years, I’ve come up against the same old comments about social media. I believe most of the objections about social media are based on fears of moving into the realm of the unknown. Do you have a fear of social media marketing?

Let’s talk about some of the recurring objections that keep you from utilizing some of the best marketing tools on the planet.

Objection # 1 – I don’t understand how social media can help me.

There are a lot of things in life we don’t understand, but that is not a reason to avoid them. Think about all the things we do now that we really don’t understand. We use our cell phones, but when we first got them, we had no clue; we had to learn. Now they are...

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Social media Success Tips

Social media can be a great way to build a relationship with your customers and fans, but it can also be a huge time-sink. Here are 3 ways that you can help your business succeed on social media:

  1. Start a conversation! Facebook and Instagram reward those who interact with their posts, so make sure to respond to any comments and questions that people leave on your page.

Remember Facebook and Instagram reward those who interact. They show your posts more if you are interacting with others who are interacting with you.

  1. Show appreciation! It's an opportunity for you to connect meaningfully with the people who have helped you and supported you in business, so don't let it go to waste by just posting links or ads every day. Instead, take some time each week to reach out to them and thank them for their support—it will make them feel good, which makes YOU look good too!

Also, another way of showing appreciation, posting meaningful content is another great way to show your...

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Tips for writing great social media posts

You know that feeling when you're writing a post on social media, and it's just not coming out quite right? You've got the perfect idea in your head, but as soon as you start typing it out, it feels clunky and awkward.

It can be frustrating, but there are some simple steps you can take to make sure your posts are well-written and engaging. And it also means giving those posts a fighting chance at success by making sure they're free of typos and other mistakes. Here are some tips for writing great social media posts:

Write in a conversational tone, like you're talking to a friend. It's easy to sound salesy or promotional when you're trying to sell something, but you won't have that problem if you write like you're just chatting with someone. Make sure your copy doesn't sound salesy or promotional. The best way to do this is by using a lot of emojis and GIFs in your post! They'll help your audience feel like they're talking to an actual person instead of just reading something...

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Social Media Management: What it Is and Why you need it

Do you know what Social Media Management is? Social media management is the process of keeping your social media accounts active and engaging. It usually involves writing posts, replying to questions or comments, scheduling posts to be made at certain times, and interacting with your followers.

Managing content and posting on social media is important because it helps you control how people perceive your brand. The way that your company interacts with customers on social media will affect their opinion of your company as a whole.  We must always remember that most people use social media as a resource for looking for new services or products and replying back can make or break whether they choose your company over another's.

If you have more than one social media account, you'll need someone to manage them all. If you don't want to hire someone, you can do it yourself 

A very good social media manager should be able to understand the tone and context of your brand and make...

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Why is Social Media is Important for Business?

Do you want to know why social media is important for business? I’ll tell you. If you own a business, you already understand the struggles and the work it takes just to keep your head above water, let alone grow your company to the next level.

  • Social Media Is Good for SEO. Social media is good for SEO because it helps you build a reputation and a relationship with your customers.
    It helps you get more traffic to your website.
    It helps you rank higher in search engines like Google.
  • It Allows You to Reach a Wider Audience. Social media gives you the opportunity to reach a wider audience than ever before.
    You can connect with your audience and build relationships that allow you to engage with them, which in turn leads to better results.
    Social media gives you the ability to create a brand that others can relate to, which helps them identify with you and trust what you have to say.
  • Helps You Create an Authentic Image. Social media is a great way to create an authentic image. You can...
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Linkedin Lurkers Exist!

 

Linkedin lurkers exist so how can you reach them?

You already have.  How can you get them to comment?

Heres a couple ways:

  1. Ask some questions
  2. Post articles and use 2 to 3 hashtags.
  3. Use some emojis every once in a while.

Comments are important Why?

 LinkedIn’s algorithm some how sees a posts performance in what I call the magic hour.  If your post receives no comments, reactions or shares in the first 60 minutes, they will likely replace your post with a better performing post in the feed everytime.

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Distracted on Linkedin?

 

So many things get us distracted in life, we don't need to be distracted on Linkedin.  

I know when you first go Linkedin it can be overwhelming at first.  But I want to encourage you to not try to everything.  Just do one thing.  Maybe it's connecting with someone.  Maybe it's posting something.  What ever you have to do make sure you have a strategy behind it.  

I also encourage you in this video to help me help you by filling out a short survey.  

Please click the link below. 

https://www.surveymonkey.com/r/LinkedGrow

Thanks in Advance!  

 

 

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